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Cliff Castle Casino Hotel proudly boasts the claim, Arizona’s #1 Casino 14 Years in a Row as voted by Arizona casino patrons via Arizona Magazine. Cliff Castle Casino Hotel offers the most in gaming comfort, from spacious aisles to extra-padded seats, all designed with the guests’ comfort in mind. With over 660 slot machines, blackjack and live poker, you'll also find several restaurants, including Storytellers Gourmet Steakhouse. Amenities also include a gift shop, a 20-lane bowling center, live entertainment and Kids Quest.

CLIFF CASTLE CASINO Express Motorcoach Program:

Partnership: Since January 21, 2013

Casino Objectives: Establish a new, improved and further reaching motorcoach program prior to additional competition entering their market in the second half of 2013; and provide an additional source of revenue during off-peak times.

Plan: Cliff Castle is a unique client, given they previously had a motorcoach program in place for over 10 years; the program lacked marketing and was underutilized and inconsistent. CCL needed to provide a new, reliable, branded motorcoach program that operated a consistent schedule; transition the current free program to a program in which guests pay a retail charge to help pre-qualify them; grow the program by expanding its’ reach into new markets; reduce the costs of the motorcoaches via logistical routing and rate negotiations and make the reservation process more convenient and accessible for guests.

Successes: Working in conjunction with the Cliff Castle Casino marketing team, we were able to accomplish all of the set objectives. CCL implemented our turn-key program and marketing plan, the subsequent launch of the program has been one of the most successful in our 20-year history.

We seamlessly transitioned away from the free service while ensuring the motorcoaches operated a reliable, consistent schedule. We have been able to grow the program by expanding into new markets and operating a consistent schedule. CCL created a micro-site, linked to the casino’s web site that centralizes all program information and allows for 24/7/365 on-line reservations. Guests wanting to make reservations by phone, now have the option to do so by calling a toll-free number and speaking to a live reservationist, 7-days a week.

Marketing: The new program was branded and marketed as “Cliff Castle Casino Express” via a marketing campaign that included: direct mail, print, outdoor, e-blasts, micro-site, motorcoach wraps and flier distribution by street teams. CCL marketing personnel also conducted personal sales calls and attended senior expos to further promote the new service. Target marketing played a vital role to the success of this program. Arizona is a unique market due to the large number of “snow-birds” and the concentration of large senior communities. We specifically marketed to this demographic and these communities with great success.

Website: Visit the casino express website: cliffcastlecasinoexpress.com

Tribal Organization: Yavapai-Apache Nation

555 Middle Verde Road
Camp Verde, AZ 86322

Cliff Castle Casino Poker Room Bad Beat

(800) 381-SLOT
(800) 381-7568
(928) 567-7999 - Show Reservations

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Cliff Castle Casino Events

Gaming

Restaurants

Cliff Castle Casino Poker Tournaments

Hotel

New 6-story tower hotel opened Feb 23, 2018
122 guest rooms and suites
Club world casino free chip. For hotel detail, see News Article.

Directions

1 mile east of I-17 on Middle Verde Rd

News Articles

Cliff Castle Casino Hotel opens Feb 23

February 09, 2018

On Friday February 23, 2018 the Cliff Castle Casino Hotel will celebrate the grand opening of the newly completed expansion project. The casino hotel is owned by the Yavapai-Apache Nation. The casino is located in Camp Verde, Arizona.

This is a large economic achievement for the Yavapai-Apache Nation.

The hotel will offer 122 guest rooms. The new hotel will offer rooms with double bed, king beds, and suites. The bedding will be from Tencel + Plus. The signature mattresses will be from DreamCatcher. The showers will offer 120 jets of water. Each room will also have a 43' HD TV, Keurig coffee makers, and media hubs.

Castle Cliff Casino Arizona

Other new additions include space for meetings and conferences. An entertainment venue. Starbucks coffee will be available at the new coffee shop. A store for guests to shop at. Plus an indoor pool. The parking garage will have spaces for 300 vehicles.

The grand opening will include a ceremony that will begin at 11 a.m. After that, a there will be entertainment and a meal for the community. This will be located in the Stargazer Pavilion and take place from 12p.m. to 5 p.m. In the evening the Dragonfly Night Club will host Lady Crow Road Show. The live entertainment will begin at 9 p.m. and last until 1 a.m.

The new hotel tower will be Verde Valley's first six story tall hotel. It will provide guests with a convenient way to stay at the casino and also be close enough to visit Sedona and Verde Valley.

Ground was broken on the project two years ago, in January of 2016. The project cost $30 million to complete.

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